CANADA SPORTS BETTING
SEO Writing & Analysis
As the Canada SEO lead, I increased page traffic by 437% in six months, driving a 382% increase in affiliate page revenue.
June 2023 - Present
MY IMPACT
Over six months, I’ve improved the rankings of 20+ key pages for Canada Sports Betting through UI & UX updates, targeted keyword research, a clear internal linking strategy, competitor analysis, and EEAT-focused content writing. We’ve seen increases ranging from 25% to 437% in page traffic , generating thousands of dollars in affiliate marketing revenue.
I care deeply about the quality of content I produce. I use a holistic approach to SEO to ensure quality, user experience, and technical considerations all contribute to an informative piece of content that accurately answers user queries.
On-Page SEO Audit
I used Ahrefs and Google Search Console to conduct on-page SEO audits for 20+ high-traffic pages. These pages now maintain rankings in the top 3 for 50+ keywords, and regularly generate thousands of dollars in affiliate marketing revenue.
In the example below, I improved an article from page 2, to #2 on page 1. We have 38 backlinks, and the top spot has 10,000 — indicating my content work significantly impacts our ability to compete. Monthly page revenue increased by 382%.
“Sophie is showing early signs of being a rising star. Just an amazing job bringing us from page 2 to the top 3 [in the SERPs] in a matter of weeks.”
- CANADA NATIONAL DIRECTOR @ BETTER COLLECTIVE
The Best Sportsbooks In Canada In 2024
Traffic on this page increased from 639 to 2336 monthly users over six months, or +265%.
Improved number of keywords by +283, with 166 in the top 3.
Monthly page revenue increased by +405% over six months.
Top Performing Pages
All of the pages I maintain never drop below the top 5 for our most profitable keywords. These are four additional pages that have seen drastic improvements over the last six months:
Traffic increase from 397 to 994 weekly visitors.
Held position #1 for highest difficulty terms.
Consistently maintained #1 rankings for highest volume terms, and gained #1 rankings for additional highly competitive terms.
Traffic increase from 568 to 960 weekly visitors.
Average improving keywords from 5 to 46 monthly.
Traffic increase from 188 to 352 weekly visitors.
Average improving keywords from 5 to 46 weekly.