Produced Weekly Blog Posts Optimized for SEO That Drove 75% of All Organic Website Traffic.

As part of my content marketing strategy, I planned and wrote daily blogs to capture shallow pool and high intent MQLs. I aimed for my team to produce a two new blogs posts every week to expand our topical authority in the insurance and employee benefits space. In addition, this aided our social media strategy and allowed us to repurpose content from the blog.