Hi, I’m Sophie. I help B2B brands find their ‘why’.
Hiking the Matterhorn in Switzerland.
Ski touring in Squamish.
In the NYC office.
Gravel biking in Vancouver.
Who I Am & How I Work
I have a unique talent for identifying the why behind a business — why are they valuable? Why should a buyer consider them? Why does this business exist? By identifying the purpose behind a business, I craft clear stories that communicate value. Through identifying the why, I have built content strategies, product campaigns, and brand stories that resonate with decision makers. Through my get-it-done (and done properly) attitude, I have proactively helped multiple B2B businesses streamline their marketing funnels, implement actionable steps towards success, and grow their sales pipeline.
Additional Skills
I have worked cross-functionally with Sales, Product, Development, and Design teams to bring SaaS products and marketing campaigns across the line. In addition, I have directly managed Public Relations, Product, UX, and Content team members. I have additional experience in Social Media Management, Email Campaigns, WordPress Design, and Sales Strategy. I am always learning to keep up with changing digital trends, and am currently learning more in-depth technical SEO, React, SQL, and API.
Outside of Work
Aside from marketing, I am deeply passionate about the outdoors. I learned to camp in the backcountry in university and quickly picked up skiing on resort and the backcountry; mountain, road, and gravel biking; rock climbing; and trail running. This year I am training for my first half marathon, and half-Ironman race. I love to cook vegetarian meals, travel in South America, and challenge myself every day.
WordPress / Elementor / Wix / SquareSpace
Ahrefs / SEMRush / Moz / Surfer SEO
Google Analytics 4 / Search Console / Ads
HootSuite / LinkedIn Ads / Meta Ads
HubSpot / MailChimp / Drip
ChatGPT 4
JIRA / AirTable / Trello
Adobe Suite / Canva / Microsoft Suite
Software
Bachelor of Commerce, Marketing (UBC Sauder, 2021)
Digital Marketing (Brainstation, 2022)
Content Marketing (HubSpot, 2023)
SEO 1&2 (HubSpot, 2023)
E-Commerce Marketing (Google, 2022)
Intro to Coding (SheCodes, 2022)
GA4 & Google Ads (Google, 2022)
Front End Developper (SheCodes, WIP)
Education
WordPress Development
SEO Research and Writing
ABM & Sales Strategy
Marketing & Brand Strategy
Content Creation & Strategy
Blog Management & Long-Form Writing
Social Media Management
Product UI & UX Strategy
Email Marketing